Massimo Vignelli is a pioneering graphic designer who revolutionized visual communication through iconic modernist designs for American Airlines, Bloomingdale's, and the New York City Subway.

    Massimo Vignelli
    Massimo Vignelli
    New York, NY
    Massimo Vignelli
    Massimo Vignelli
    New York, NY
    Projects
    100w200w400w600w768w1024w1290w1536w1920w2048w2560w5120w

    National Park Service Publications

    Designer

    Adopted across all 423 national parks
    2025
    for US Department of Interior
    100w200w400w600w768w1024w1290w1536w1920w2048w2560w5120w

    NYC Subway Signage System

    Designer

    Guides 5.5 million daily riders for 50+ years
    1972
    for NY MTA
    100w200w400w600w768w1024w1290w1536w1920w2048w2560w5120w

    Bloomingdale's Identity & Packaging

    Designer

    150 million iconic brown bags produced
    1972
    for Bloomingdale's
    100w200w400w600w768w1024w1290w1536w1920w2048w2560w5120w

    American Airlines Identity

    Designer

    Longest lasting airline brand
    1967
    for American Airlines
    100w200w400w600w768w1024w1290w1536w1920w2048w2560w5120w

    Knoll Identity and Graphics Program

    Designer

    Set furniture industry design standards
    for 30+ years
    1967
    for Knoll
    Awards
    100w200w400w600w768w1024w1290w1536w1920w2048w2560w5120w

    Honorary Royal Designer for Industry

    2025
    100w200w400w600w768w1024w1290w1536w1920w2048w2560w5120w

    National Lifetime Achievement Award

    2004
    for Cooper-Hewitt National Design Museum
    100w200w400w600w768w1024w1290w1536w1920w2048w2560w5120w

    Gold Medal for Lifetime Achievement

    1991
    for American Institute of Architects (AIA)
    100w200w400w600w768w1024w1290w1536w1920w2048w2560w5120w

    AIGA Medal

    1983
    for American Institute of Graphic Arts
    Experience
    1971 – 2014
    Vignelli Associates
    1971 – 2014
    Co-Founder & President

    Led major corporate identity projects and established design standards for global brands

    1965 – 1971
    Unimark International
    1965 – 1971
    Co-Founder

    Built one of the world's largest design firms, pioneering systematic corporate design

    1960 – 1965
    Piccoli Publishers
    1960 – 1965
    Designer

    Revolutionized book design and typography for Italian publishing house

    1958 – 1960
    Centro Di
    1958 – 1960
    Art Director

    Shaped modernist graphic design movement in postwar Italy