Sanpo Studios

Early on, it was important for the brand to have an identity that was grounded in typography and a mark that reflected a sense of tradition with a human touch. I collaborated with friend of the brand and talented art director and illustrator, Austin Rossborough. I asked him to explore various "trekker" concepts within a simplified variation of his signature style. After a few iterations we paired his design with a modified typeface I developed for the wordmark.

Once I started developing our digital presence, it became clear we also could use a mark that could be effective at smaller sizes, and in website navigation. I also wanted to have a simpler form which could evoke a more active energy – while still feeling connected to heritage outdoor brands, whom often use elements like mountain landscapes for example.

Our website is at the heart of what we do and the stories we share. Here, readers can dive into the journeys of outdoor-loving creatives and entrepreneurs, explore artifacts that celebrate outdoor culture, explore city guides, and shop a thoughtfully curated selection of beautifully functional products designed for both home and adventure.