Back

Anchor Based Commenting

Role
Senior Project Manager
2022
for Frame.io (Adobe)

Frame.io faced increasing competition and shifting market demands for video and image collaboration. Customer feedback revealed critical inefficiencies in the commenting system: disconnected feedback from visuals, cumbersome single-frame viewing, and inadequate remote collaboration tools.

NAB 2024
Product of the year
Screenshot 2025-01-06 at 5.48.35 PM.png

Links

Frame.io | HomeFrame.io V4 Beta Feature Focus—Player and Commenting - Frame.io InsiderHow to leave comments

Leadership & Execution:

As Senior Product Manager, I led end-to-end development from concept to launch in 8 weeks:

  • Managed stakeholder expectations between VP Design, CEO, and VP Engineering while prioritizing user research insights
  • Drove technical decisions to meet strict performance requirements (0 dropped frames in video playback)
  • Balanced UX complexity by introducing a toggle system to resolve conflicts between existing annotations and new point & click features
  • Executed rapid prototyping and user testing to validate design decisions
Screenshot 2025-01-06 at 4.48.00 PM.png

Technical Challenges Overcome:

  • Refactored heavyweight commenting component to maintain video performance
  • Implemented seamless integration with existing annotation system
  • Optimized for both video and photo workflows
Screenshot 2025-01-06 at 4.49.24 PM.png

Business Impact:

  • Won NAB 2024 Product of the Year
  • Unlocked new revenue stream through photo workflow capabilities
  • Secured major enterprise clients (Nike) by supporting multi-comment functionality on images
  • Successfully navigated post-launch feedback by quickly adjusting playback UX based on user response
nab-2023-visitors-crowd-frameio-booth.jpg

Key Learnings:

  • Early system-wide user testing could have prevented initial friction between commenting features and v3 video player UX, and stakeholder requests